MARKETING TESTIMONIALS SUCCESS STORIES AND CASE STUDIES
I love working on case studies.
It’s an opportunity to flex my narrative skills and tell an engaging story that brings a customer’s story to life. It also allows me to have real, honest conversations with customers, which can yield valuable insights and incredible stories.
This is a selection of marketing case studies, testimonials, and success stories I’ve created for past teams.
Enhancing Communication and Trust at Lake Worth ISD with SchoolStatus
SchoolStatus is a leading provider of K-12 success software, including communications, attendance and information products. I was a Product Marketing Manager at SchoolStatus in 2024, and created multiple case studies focusing on the company’s communication and attendance products.
This case study explores an interesting situation in which a school district chose to leave SchoolStatus for a competitor but returned to SchoolStatus in response to demands from teachers and staff.
I wrote this case study based on an interview conducted with Dr. Jeff Seeton, Assistant Superintendent of Lake Worth ISD.
Grand Prairie ISD Speeds Up Attendance Intervention
SchoolStatus is a leading provider of K-12 success software, including communications, attendance and information products. I was a Product Marketing Manager at SchoolStatus in 2024.
This case study shows how a Texas school district used SchoolStatus’ attendance products to streamline interventions.
I wrote this case study based on an interview conducted with Dr. Tameka Lewis, District Student Attendance & Dropout Prevention Coordinator, GPISD.
Khoros Kickstarts Brand Presence With Instapage
Instapage offers marketers a way to create personalized landing pages at scale, to improve digital advertising campaign results.
This case study shows how an AI-powered company formed from a merger used Instapage landing pages and enterprise services to align its brand identity and relaunch its advertising quickly.
I conducted all stages of this case study, from research and customer outreach to interviewing the customer and drafting the copy. Instapage sales executives frequently leveraged this case study to help close new business.
Northern California Water Strategies: Reclamation District 1500
Northern California Water Strategies is a team of California-based public sector and water use experts providing legislative support for water districts.
This case study describes how Northern California Water Strategies and its partners applied for and secured state and federal funds to modernize critical water infrastructure in the Sutter Basin region.
I created this case study as a marketing asset for Northern California Water Strategies to help them generate new business and support the efficacy of their work.
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