THE STATE OF FAMILY-SCHOOL COMMUNICATION WHITE PAPER
At SchoolStatus, I got the opportunity to dive into the latest research in the education field and learn about the biggest challenges facing educators today. SchoolStatus commissioned a research report analysing school communication success in a specific school district.
With this research, I created the State of Family-School Communication white paper. This white paper allows marketing and sales teammates to reference the research from the report in the context of SchoolStatus products.
The White Paper
While this is not explicitly a sales piece, it identifies and highlights common challenges that SchoolStatus products are designed to address, generating interest and driving prospects to learn more about SchoolStatus.
The piece is also leveraged in digital advertising campaigns as a gated demand generation asset.
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